What Is Hannah Ricketts's Job? Unpacking The Multifaceted Career Of A London Vlogger And Licensing Professional

Darrin Hane 07 Jun 2025

In the bustling digital landscape of London, where content creators abound, Hannah Ricketts has carved out a distinctive niche. Known to her growing legion of followers as a vibrant London travel and lifestyle vlogger, many are captivated by her authentic portrayal of life in the UK capital. But beyond the engaging vlogs and picturesque explorations, a common question often arises: "What exactly is Hannah Ricketts's job?" The answer, as it turns out, is far more dynamic and layered than a simple title can convey. Hannah Ricketts is not just a popular YouTuber; she's a seasoned professional with a rich corporate background, skillfully balancing her passion for content creation with a demanding career in the licensing industry.

More Than Just a Vlogger: Hannah Ricketts's Professional Background

While her online presence might be her most visible persona, Hannah Ricketts's professional life extends deeply into the corporate world. Her journey is a testament to her versatility and business acumen, demonstrating a career trajectory that has seen her rise through the ranks in the competitive retail and licensing sectors.

The Corporate Ladder: From Retail to Licensing

At her core, Hannah Ricketts is described as a "seasoned licensing sales manager." This isn't a role she stumbled into; it's a position built on years of experience within prominent retail and fashion companies. Her professional resume boasts an impressive list of previous roles at well-known brands such as:

River Island (where she notably quit her job, indicating a transition or evolution in her career path)
New Look
John Lewis
Karen Millen

Working in licensing, particularly within the fashion and retail industries, involves a complex set of responsibilities. A licensing sales manager typically facilitates agreements between brand owners and manufacturers or retailers, allowing for the use of intellectual property (like brand names, logos, or characters) on various products. This requires a deep understanding of market trends, consumer behavior, and strong negotiation skills. Hannah's background in these major retail players would have provided her with invaluable insights into product development, branding, and consumer purchasing habits – skills that are highly transferable and beneficial in the licensing field.

It's also worth noting that her corporate commitments sometimes influenced her vlogging. There were instances where she reportedly deleted some of her older vlogs, particularly those that critiqued branded products, suggesting a careful navigation between her public persona and professional obligations. This highlights the delicate balance she maintains between her two distinct career paths.

A New Chapter: Hannah Ricketts at Disney

In a significant development that further underscores her corporate prowess, Hannah Ricketts's professional journey has taken an exciting new turn. Her LinkedIn profile, a digital resume for professionals, has been updated to reflect a "new job at Disney." This move is a monumental step, especially considering Disney's global footprint and its vast portfolio of intellectual properties. For a licensing sales manager, joining a company like Disney represents a pinnacle opportunity, allowing her to work with some of the most recognized and beloved brands in the world. This new role at Disney solidifies her standing as a top-tier professional in the licensing industry, showcasing her ability to secure positions with industry giants.

Hannah Ricketts: The Heart of London Vlogging

Parallel to her robust corporate career, Hannah Ricketts has cultivated a thriving presence as a London travel and lifestyle vlogger. Her YouTube channel, which she launched around May 1, 2020, has become a beloved resource for anyone curious about experiencing the authentic charm of London.

A Passion Project Turned Platform

Hannah's vlogging journey began as a passion project, born from her profound love for London, the city she calls home. Her content is a vibrant tapestry of experiences, covering everything from:

London tours and local explorations
Food adventures, highlighting the city's diverse culinary scene
Shopping guides, from high street to hidden gems
Reviews of hotels and other accommodations
Practical solo travel tips
Fashion insights and lifestyle vlogs

Each video is described as "a testament to her love for London," offering viewers "a window into the heart of London." She consistently provides fresh content, with "new videos every Tuesday and Friday at 6 PM," maintaining a regular schedule that keeps her audience engaged and returning for more. Her "cheery demeanour" and "down to earth and honest" approach resonate deeply with viewers, making her explorations not just informative but genuinely enjoyable.

The Impact and Evolution of Her YouTube Journey

The success of Hannah Ricketts's YouTube channel is undeniable. Her videos have collectively garnered an impressive "24,927,483 views," a clear indicator of her widespread appeal and the significant impact she has made in the vlogging community. Her subscribers are not just numbers; they are "a part of her journey," actively participating through comments and suggestions, like requests for specific hotel reviews.

Despite her success, Hannah remains "grounded," a quality often praised by her audience. However, her vlogging journey has also seen its share of transitions. At the end of 2023, she announced "a goodbye to YouTube," albeit a temporary one, "promising a return in February 2024." This hiatus, perhaps for personal reasons or to focus on her new corporate role, highlights that even successful content creation can be a demanding "job/hobby" that requires breaks and adjustments.

Untangling the Threads: Hannah's Multiple Hats and Net Worth

The question of "What is Hannah Ricketts's job?" is intrinsically linked to how she sustains her "seemingly fabulous life in London." Her ability to juggle a high-level corporate career with a successful vlogging channel provides insight into her financial standing.

The Interplay of Corporate and Creative

Hannah's career path is a fascinating example of how one can excel in seemingly disparate fields. Her corporate experience in licensing likely provides a stable and substantial income, allowing her the flexibility and resources to pursue her passion for vlogging without solely relying on it for livelihood. This dual-income stream likely contributes significantly to her ability to live and explore London so extensively.

Conversely, her vlogging success might also enhance her corporate profile, showcasing her communication skills, brand understanding, and ability to connect with a broad audience – qualities that are valuable in any business setting. The interplay between her corporate role and her YouTube presence creates a unique and robust professional identity.

What About Her Net Worth?

Estimating the net worth of public figures can be tricky, and Hannah Ricketts is no exception. While her "finalized net worth is not publicly known," estimates place her "estimated net worth of about $100 thousand." However, it's crucial to understand the caveat that "the $100 thousand forecast is only based on YouTube advertising revenue." This means that "Hannah Ricketts's net worth could really be more," given her significant income from her corporate roles as a seasoned licensing sales manager, and now with her new position at Disney. Her corporate salary, bonuses, and other benefits would undoubtedly contribute substantially to her overall financial well-being, explaining how she maintains her lifestyle in one of the world's most expensive cities.

The Many Hannah Rickettses

It's important to address a point of potential confusion: the name "Hannah Ricketts" is not unique. LinkedIn, for instance, shows "20+ professionals named Hannah Ricketts," all using the platform to exchange information and opportunities. This means that not every professional profile under this name belongs to the London vlogger. For example, a LinkedIn post mentions a "Hannah Ricketts Civil Engineering Regional Lead at TYG." Given the distinct profile of the vlogger as a licensing sales manager and lifestyle content creator, it is highly probable that the civil engineering role pertains to a different individual with the same name, ensuring clarity for those seeking information specifically about the London vlogger.

Conclusion

In summary, Hannah Ricketts's job is not singular but a dynamic blend of a highly successful corporate career and a thriving digital presence. She is, first and foremost, a seasoned licensing sales manager, bringing extensive experience from top retail brands and now embarking on an exciting new chapter at Disney. Simultaneously, she is a beloved London travel and lifestyle vlogger, sharing her passion for the city with millions of viewers. This dual identity allows her to leverage her professional expertise while pursuing her creative passions, painting a picture of a well-rounded, dedicated, and influential individual. Her journey exemplifies how one can build a fulfilling career by combining traditional professional roles with the modern opportunities presented by content creation, making her a truly inspiring figure in both the corporate and digital realms.

Who is Hannah Ricketts? Age, Birthday, Husband, Family, Net Worth, Job

Hannah Ricketts Email & Phone Number | The Walt Disney Company

Hannah Ricketts Net Worth, Income & Earnings (2025)

Hollywood Secrets